When I first started out with my business, all I wanted was to find an investor to fund my dream. My dream at the time was to be a published author. I wanted to speak. And, I wanted to lead big groups through the process I had developed. And, be abundantly wealthy, of course.
At the time I was thinking, “For this dream to become a reality, I need at least $50,000 to invest in a PR person, or I need to have the free time to learn it myself.” I thought I needed to be on TV, just like the Hendricks or other bestselling authors.
I had one marketing strategy, to get on OPRAH (this by the way is still my dream, but it’s not my only marketing strategy anymore!)
The problem was, month after month after month, I struggled with making no-to-very-little money, and the dream slipped further and further out of reach. Until about 18 months ago, making money was no longer optional but a MUST.
The investor was nowhere in sight.
Stop wishing and hoping
I stopped wishing and hoping, and instead I became curious about how I could fund the dream myself.
I realized that being a published author and running big groups to a big audience was not the starting point, but instead something I wanted to get to and had to grow into.
If you are anything like me, we as visionary leaders have a strength to see 20 steps ahead, but what we struggle with is breaking it down and moving through every step that is required. We get very easily frustrated with the slow step-by-step process and spend a lot of time wishing we were “there,” when in the meantime, we miss out on enjoying the journey. And the worst thing, you beat yourself up for not being where you know you should be, when in reality you can’t be there yet because going through the process is required. This is why it is so important to shift your perspective from needing to be there tomorrow to looking at this journey on a long-term scale.
So what if you get to the million followers and abundant cash flow in 5 or 6 years? Will that not be fabulous?!
The way you are going about it right now, with not being willing to work with one-on-one clients and just going through the motions, will very likely not get you there EVER.
I was refusing to build a one-to-one practice for the longest time, and I was suffering financially immensely (so much that I had to file for bankruptcy a few years back.)
So, here are my three pieces of advice to you on how to stop hoping for the wrong thing (miraculously winning the lottery, marrying rich, or finding an investor,) and instead do the things that will bring you income guaranteed:
1. Make peace with offering high-priced, one-on-one service for a little while until your are flush (this DOES NOT mean that you are giving up on going big.)
2. Pick one outcome that you can help your peeps with (in my case, it’s helping entrepreneurs like you attract and sign their first high-paying clients.) If you have been stuck on finding your niche, let me make it easy for you. You don’t need to have it figured out. Niche is an ever-evolving thing. Even if you have never helped a single client before, there is something that you can help someone with. I promise you! Create a program around that outcome.
3. Pick one or two marketing strategies ONLY. (Don’t hop from one to the next and the next and the next.) Facebook marketing is probably not one of them as it is fairly complex, so think of something easy you can do, like personal reach outs over the phone or speaking to prospective clients. Whatever you do pick, two and master them.
Stick with it until you’ve got a bunch of cash in the bank. Then, rinse and repeat.
Bonus tip to inspire you…
Take on the belief that making money is easy.
Trying to fill groups or sell your book when you don’t have a big audience yet will cause you a lot of struggles. When you leverage your time with high-end services, you can make $2,500 or even $5,000 in a day! (How many books would you have to sell, or how many people would have to get into your group? Right??!)
So, what happened in my business when I made this shift?
I had $7,000 in new and booked business in my very first month, and since then I’ve been able to grow my business steadily, build my audience (to where I now can fill groups with ease,) build my platform (people invite me to come speak, I am spending $0 on PR, and I no longer work every free minute..to the contrary I work 5 half-days a week …the rest I get to go play with my kids, by myself, or with my lover and my friends….my body feels good, my bank account looks healthy, and my whole being can relax.
If you haven’t done this yet, chances are you are not willing to pick. You fear you’re going to mess up your destiny or something.
I promise you, YOU WON’T!
To feel more secure in your choosing, why not talk to someone who has this figured out?
RADICAL IDEA???
NOT SUFFERING BADLY ENOUGH???
You’re still thinking you can figure this out all BY YA SELF?
You could totally make it just a little bit easier on yourself (-:
Snatch one of 4 complementary ” Get High Paying Clients NOW! ” breakthrough sessions.
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During this complementary session. we will look at your process, work, or system, and I will help you pick an outcome that you can create your offering around that IS a proven outcome people invest in. You will walk away knowing your exact next steps and a plan to attract and sign high-paying clients NOW, not some time in the future, so that funding your dream can become a reality.